Dallas Cowboys quarterback Dak Prescott has asserted himself as among the wealthiest athletes in the world. According to Forbes, Prescott raked in a jaw-dropping $137 million in 2025, securing the No. 4 spot on its highest-paid athletes list. That makes him the only NFL player in the top 10, out-earning stars like Lionel Messi and trailing only Cristiano Ronaldo, Stephen Curry, and Tyson Fury.
💰 2. How He Earned $137 Million
Prescott’s earnings are a mix of on-field salary and off-field endorsements:
- NFL Contract: A four-year, $240 million extension from 2024 averages out to $60 million per year, with a cap hit of $50.5 million in 2025.
- Endorsements: He pocketed roughly $10 million from partnerships with major brands like Jordan Brand, Beats by Dre, Lowe’s, Dick’s Sporting Goods, New Era, Campbell’s Chunky Soup, and AT&T.
❗️ 3. NFL’s Highest-Paid QB Ever
Prescott’s contract alone set a new bar: the richest QB deal on average in NFL history, thanks to its $60 million per-year structure. While the full $240 million comes over four years, it’s the annual guarantee that made headlines—breaking records and capturing attention.
🛍️ 4. Money vs. Performance: The 2024 Season
Despite the historic contract, Prescott didn’t deliver his usual brilliance in 2024:
- He posted just 1,978 passing yards, 11 touchdowns, and 8 interceptions over eight games.
- He suffered a season-ending hamstring injury while holding a 3–5 record.
- The Cowboys finished 7–10, missing the playoffs for the first time since Prescott became QB1.
Still, his financial trajectory remains unaffected—thanks to long-term agreements and branding.
👑 5. Only NFL Rep in Top 10
In 2025, Prescott stands alone among NFL players in the upper echelons of athlete wealth. Notably, Deshaun Watsonwas next up at No. 15 with $91.8 million, nearly $45 million behind Prescott.
His top ranking paints a picture of a quarterback whose brand transcends wins and losses.
🌟 6. Brand Power: Beyond the Game
What truly distinguishes Prescott is his off-field empire:
- Jordan Brand: Link to athletic excellence
- Campbell’s Chunky and New Era: Mainstream appeal
- Beats by Dre, Lowe’s, AT&T, Dick’s: Family and lifestyle brands
These deals showcase his reach—from basketball to fashion to home repair.
🏡 7. Wealth Snapshot: Net Worth & Investments
CelebrityNetWorth estimates Prescott’s net worth at around $90 million. Combine that with $137 million annual earnings, and you’ve got a cornerstone for generational wealth.
Prescott is rumored to own a multi-million-dollar modern mansion in Frisco, Texas, and recently gifted a high-end engagement ring to his fiancée Sarah Jane Ramos—signs of both personal and financial milestones.
⚱️ 8. Key Offseason Moves
Determined to return in top form, Prescott (and the Cowboys):
- Added George Pickens from Pittsburgh to boost an injured receiving corps.
- Focused on offseason rehab to mend his hamstring, with aims to bounce back stronger.
📊 9. How He Compares Globally
Forbes 2025 top earners list:
| Rank | Athlete | Earnings |
| 1 | Cristiano Ronaldo | $275 million |
| 2 | Stephen Curry | $156 million |
| 3 | Tyson Fury | $146 million |
| 4 | Dak Prescott | $137 million |
| 5 | Lionel Messi | $135 million |
Prescott remains the leading NFL figure, distinct from global sports icons.
⚽️ 10. Why It Matters to Distinct Athlete
At DistinctAthlete.com, we focus on what defines top athletes:
- Wealth Empowerment: Prescott’s earnings reflect how athletes can build wealth early, often before retirement.
- Brand Savvy: He turned $60 million contracts into $10 million endorsements.
- Resilience: Despite injuries, his financial ceiling is intact.
- Legacy Moves: His charitable work and media presence deepen his long-term equity.
📹 Watch the Highlights
🔗 Related Reads
- ➡️ Which NFL QBs Command the Highest Pay?
- ➡️ Athlete Net Worth Trends in 2025
- ➡️ How Off-Field Brands Build an Athlete’s Wealth
💬 Join the Conversation
Is Dak Prescott’s earning elite status justified even without a 2024 season? Can his new weapons and rehab lead to a bigger comeback? Join us in the comments or drop a line on Instagram and X (@distinctathlete).
