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Caesar’s Entertainment continuing push for NFL dominance

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The NFL has recently announced multi-year agreements with a trio of sports-betting companies, including Caesar’s Entertainment, DraftKings & FanDuel, according to a recent NFL press release.

While DraftKings and FanDuel are primarily in the fantasy football-betting world, Caesar’s has renewed their role as the official casino sponsor of the NFL. From the press release:

“As the first-ever gaming partner of the National Football League, everyone at Caesars Entertainment is thrilled to expand and strengthen our relationship,” said Tom Reeg, CEO of Caesars Entertainment. “Together, we will create new ways for football fans to share in the action of their favorite sport. Football season will be more exciting than ever now that fans can enjoy an enhanced experience at our casinos, in our sportsbooks, and online—all while earning Caesars Rewards credits and tier status that they can use to unlock incredible experiences.”

Savvy Saints fans might remember that not too long ago, it was reported that Caesar’s Entertainment, the owner of Harrah’s Casino in New Orleans, was set to purchase the Superdome’s naming rights for the Saints.

In our article reporting on the same, I said, “[I]t wouldn’t be a surprise to eventually see kiosks in the stadium where bets could be placed live during and before the game.” And wouldn’t you know it, the NFL’s press release included comments on just that, claiming the three partners:

…will have the exclusive ability to leverage NFL marks within the sports betting category and activate around retail and online sports betting….Additionally, Caesars, DraftKings and FanDuel will have the right to integrate relevant sports betting content directly into NFL Media properties including NFL.com and the NFL App.

Being a fan of the NFL could get way more expensive if you’re also a fan of the betting world.


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